Chiro Athletics is the athlete’s chiropractor. Chiro’s main focus is on athletes and their chiropractic needs so when I designed the brochure and website I decided to target young active adults. While doing my research I looked into what other chiropractor’s identities looked like, most of them are very bland, a lot looked identical and none stood out. So while creating the brochure I kept that in mind and used a unique, powerful typeface and colour scheme. These features give the brochure and website a professional, youthful and sporty look.